If you purchased a home 10+ years ago, chances are you drove through neighborhoods searching for homes with FOR SALE signs, or you checked out the newspapers, maybe even searched the yellow pages looking for a real estate agent.
Fast-forward to today, with technology, times have changed. These days, many people start their real estate search online. In fact, Century 21 M&M spends their advertising dollars promoting their Agents listings online. And, many of our real estate agents have a website with all of their listed properties are on that site.
But having a website is not enough these days. More and more people are accessing the internet with their smart phones.
Century 21 M&M not only has a regular website, they have also created a stand-alone mobile website which is simpler and tailored to give the user optimal information, formatted for a smaller screen.
With a smart phone, home buyers can access listing information, including; list price, square footage, number of bedrooms and baths, information on schools, and most importantly pictures.
One of the tools used by Century 21 M&M Realtors to provide access this information quickly is a QR Code. For those of you that don’t know, a QR Code can be encoded to take the phone user to a web page, a virtual tour, a business card, even a comparative market analysis (CMA).
This comes in handy if you are driving by a property and you want more information. Just access your QR code reader on your phone and get instant access to information about the property.
Another tool available is SMS text. Once someone pings the sign, the Realtor captures the home buyers email address and can effectively communicate with the prospective home buyer.
Century 21 M&M Realtors know that when they receive a communication from a prospective buyer, whether by phone, SMS text or email, they have about 20 minutes to respond. If they don’t respond in that time frame, the prospect is likely to move onto the next Real Estate Agent.
Smart phones make home shopping easier, not only for the prospective buyer, but also for the Realtor selling the home and even the Seller and Sellers Agent. Smart phones provide quick access to the listing information and an efficient way for all of the parties involved in a real estate transaction to communicate.