The Other Big Game, by April Joyner of Inc. Magazine
Here’s another news feature about the CENTURY 21 Super Bowl ad, written by April Joyner, a reporter for one of the nation’s most prestigious business publications, Inc. Magazine. In her piece titled “The Other Big Game,” Joyner highlights three brands who are using online media to promote their Super Bowl ads. When talking about the CENTURY 21 spot, Joyner reveals:
“CENTURY 21 wants to reach Gen-X and Gen-Y viewers—the groups most likely to make a big move—and plans to post teasers on Facebook and YouTube before the game.”
In addition to reaching homebuyers in advance of the Spring selling season! Read all about it…
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